La Brea Tar Pits Begin an Unusual Rebrand
Hoping to connect today’s climate disasters with the ice age fossils

The La Brea Tar Pits are among Los Angeles’s best-known attractions — and among the least understood. The sprawling, grassy grounds on the Miracle Mile are probably better known for the fake mammoth family than for the institution’s scientific contributions. That’s why the museum’s curators are hoping a long-awaited revamp could breathe life into the landmark.

The New York Times
Soumya Karlamangla
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